EDSR INFORMATION #2 12-10-2012 - Laserfiche WebLink

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Realtors Forum—Per a brand plan recommendation, staff from numerous departments came together to present information to realtors at a Realtors Forum in August. Over 20 realtors attended and learned about the community. Feedback received from the realtors was overwhelmingly positive, and staff plans to hold the event annually. Keller Williams Party in the Park—The brand and city programs were promoted at the August 8th Keller Williams Party in the Park. Staff engaged residents in conversations about the community brand and city programs and handed out a new branding brochure which can be found on the city website. Additionally, and estimated 75-100 attendees were `branded'with the PBN tattoo. Minnesota Real Estate Journal's High Performance and Data Center Summit—Staff partnered with Elk River Municipal Utilities and Sherburne County to promote Elk River at the Minnesota Real Estate Journal's May 18th High Performance Space and Data Center Summit. The Summit attracted realtors from all over the Twin Cities metro area. Staff had a booth at the event, and also provided materials promoting Elk River's competitive advantages in data center recruitment to each attendee. Available Land—Several marketing initiatives promoted city-owned available sites. Signs promoting the land were placed on each lot. The city purchased www.elkriversites.com for intuitive access to area real estate listings. The domain will be used on future marketing materials. Listings were created for Craigslist promoting the land as well. Social Media—Facebook,Twitter and blog.com continue to be used for circulating information about local finance programs and incentives, events,recognition and more. Facebook is updated at least three times per week and has over 500 likes. The Economic Development Facebook page averages between 200 and 400 views per week. Elk River Economic Development's Twitter is updated three times per week and has 290 followers. The blog is updated three times per week and has roughly 30 unique visitors per month. Networking Events and Meetings —Staff attends the weekly Two Rivers Referrals meeting and promotes business incentives, events, and other pertinent information. Staff also attends a variety of networking events hosted by the Chamber of Commerce. Additionally, staff attends Downtown Rivers Edge Business Association meeting to publicize downtown projects and gather input from business people regarding downtown projects. ATTACHMENTS N/A Action Motion by Second by Vote Follow Up N:ADepartments\Community Development\Economic Development\EDA to move\Agenda\Year2012\12-10-12 EDA Agenda\2012 Marketing Accomplishments(2).docx