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COMMUNITY IMAGE & M RKETINGBRAND <br /> Objective: Identify desired image and Utilize community brand strategies to effect necessary changes to <br /> achieve that vision.strenothen and enhance community image <br /> ➢ STRATEGIES: <br /> Determine best approach to cr ate a single,unique,and effective marketing message <br /> for the City of Elk River <br /> ➢ Create aContinue to implement and enhance marketing plan that reflects Elk River the <br /> Powered by Nature brand/imago,identifies desired target marketfJ,and complements <br /> other local efforts to promote the city community internally and externally <br /> ➢ Maintain existing and build new community support for the Powered by Nature brand <br /> ➢ Establish benchmarks for performance measurement <br />