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Promote the Core Downtown's unique identity as <br />"Mississippi River Connections" within the Powered by <br />Nature brand and establish a marketing design and theme <br />to attract new residents, visitors and businesses to the <br />area. Direct a portion of City marketing funds to assist in <br />the recruitment of highly desirable businesses (i.e. hotel, <br />fine dining, banquet /conference facility) to this area. <br />9. Establish the short and long term parking needs and <br />recommendations as identified within the 2007 <br />Downtown Parking Study, including a variety of options <br />(e.g. ramp, underground, surface stalls, etc). Explore the <br />feasibility, design and economics of a parking structure <br />with a built -in commercial component. <br />10. Review and establish parking code requirements in the <br />downtown area, to allow for a mix of private and public <br />parking areas, recognizing that an excessive surplus of <br />parking is detrimental to the downtown character and its <br />pedestrian friendly design. <br />11. Require a traffic and parking demand study for every <br />major new project to determine if infrastructure <br />improvements are needed and parking can be <br />accommodated. <br />12. Communicate with the School District on long term plans <br />for their office building. Consider reuse as office or an <br />Opportunity to expand the parking lot. <br />November 19, 2012 <br />Embellishments <br />- Yap t lI, page 14 - <br />