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Ford Entrance <br /> The Ford entrance is a connected swept arch made of metallic silver architectural panels and <br /> architectural glass. A colored picture of the Ford look has been provided. We feel that the Ford <br /> architectural panels will blend nicely against our existing siding. <br /> East Elevation <br /> The only portion of our proposed addition not restricted by franchise branding requirements is <br /> the east elevation. This wall will be an off white Eifs. We originally planned to tie the three <br /> franchises designs together with natural limestone accents,but the change to the KIA entrance <br /> makes this difficult and results in a"busy" look. <br /> Roof Top Units <br /> The mechanical roof top units for the proposed addition will either be positioned away from the <br /> edge of the roof or screened so they can't be view from adjacent property. We hadn't planned on <br /> screening our existing roof top units. <br /> Signage <br /> Currently we have three separate businesses housed in one building. This will eventually be four <br /> businesses, if and when Mahindra is made available in America. Architecturally we are required <br /> to incorporate the various franchises' look or branding into our proposed expansion. Similarly, <br /> each franchise has its' required signage. Through previous approvals we have all of their <br /> freestanding signage requirements met. <br /> Existing Freestanding Siznage <br /> Chrysler Sign 150sf <br /> Ford Sign 130sf • <br /> KIA 92sf <br /> Mahindra 114sf(approved but not erected) <br /> Message Center 200sf <br /> Monument 64sf <br /> Ford Truck Osf(removed) <br /> Total 750sf(no change to our freestanding signage is proposed) <br /> The following table lists our existing wall signage and proposed wall signage to meet franchise <br /> requirements. One 28sf name plate has been added since the original 9/24/12 memo due to <br /> KIA's branding requirements. <br /> The number of wall signs we are requesting is not allowed by city code, so we are requesting a <br /> variance. We have recently removed the"Mercury"name plate from our building and the <br /> "Mahindra"name plate may or may not happen. In addition, four large"Elk River Ford Dodge <br /> Jeep" signs will be removed when we expand. <br /> We contend that with the amount of wall space we are adding our requested wall signage is not <br /> excessive. Building elevations showing the proposed wall signage are attached. We also feel <br />