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8. Promote the Core Downtown's unique identity as <br /> "Mississippi i River Connections"within the Powered b <br /> pp by .;tr <br /> Nature brand and establish a marketing design and theme rt <br /> to attract new residents,visitors and businesses to the ; '° <br /> area. Direct a portion of City marketing funds to assist in "' '- r•... Ivy <br /> the recruitment of highly desirable businesses (i.e. hotel, <br /> fine dining,banquet/conference facility) to this area. <br /> 0111, <br /> 9. Establish the short and lon g term parking arkin needs and <br /> g <br /> recommendations as identified within the 2007 A ,N <br /> Downtown Parking Study,including a variety of options <br /> (e.g. ramp,underground, surface stalls, etc.). Explore the <br /> feasibility, design and economics of a parking structure <br /> with a built-in commercial component. • P <br /> 10. Review and establish parking code requirements in the <br /> downtown area, to allow for a mix of private and public <br /> parking areas,recognizing that an excessive surplus of Embellishments <br /> parking is detrimental to the downtown character and its <br /> • <br /> pedestrian friendly design. 14,8,„ <br /> t <br /> 11. Require a traffic and parking demand study for every «+ ' L, <br /> major new project to determine if infrastructure ' x ,4$ <br /> improvements are needed and parking can be • <br /> accommodated. <br /> IMF <br /> 12. Communicate with the School District on long term plans <br /> for their office building. Consider reuse as office or an <br /> opportunity to expand the parking lot. ., <br /> wemouient <br /> ISD 728 Facility <br /> Draft as of November 5, 2012 - Part II,page 14 - <br />