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10/31/2012 <br /> III. Community Brand <br /> Utilize community brand strategies to effect <br /> necessary changes to strengthen and <br /> enhance community image <br /> STRATEGIES <br /> • Continue to implement and enhance marketing plan that reflects the <br /> Powered by Nature brand, identifies desired target market(s), and <br /> complements other local efforts to promote the community <br /> internally and externally <br /> • Maintain existing and build new community support for the Powered <br /> by Nature brand <br /> • Establish benchmarks for performance measurement <br /> IV. Transportation <br /> Advocate and support proactive planning for <br /> improvements to the local and area transportation <br /> system in a way that will support existing businesses <br /> and complement new economic growth. <br /> STRATEGIES <br /> • Advocate regional &local transportation improvements <br /> • Encourage transportation improvements as part of <br /> redevelopment/development opportunities <br /> • Support efforts to leverage local funds with state/federal resources <br /> 5 <br />