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COMMUNITY BRAND <br /> e: - ' -:Utilize community brand strategies to effect necessary changes to <br /> strengthen and enhance community image <br /> ➢ STRATEGIES: <br /> • Determine best approach to create a single,unique,and effective marketing message <br /> for the City of Elk River <br /> ➢ Crete aContinue to implement and enhance marketing plan that reflects Elk River the <br /> Powered by Nature brand/image,identifies desired target market(s),and complements <br /> other local efforts to promote the city community internally and externally <br /> ➢ Maintain existing and build new community support for the Powered by Nature brand <br /> ➢ Establish benchmarks for performance measurement <br />