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Brand mailer to residents Involve residents in championing the brand 3,000 Marketing Brand Plan <br /> Monthly *All monthly events with the exception of BRE visits have no costs except staff time <br /> Facebook and Twitter—daily Promote amenities, programs, incentives, etc. <br /> updates <br /> Blog 2x-3x updates per week Promote amenities,programs,incentives,etc. <br /> Branding newsletter Engage city staff, residents and business in championing <br /> the brand <br /> Articles in Current, City Wide Promote amenities,programs,incentives,etc. <br /> BRE visits 2x per month Build and maintain relationships with local 800 Business Retention and <br /> manufactures. Promote incentives and programs. Expansion Lunches <br /> Networking groups Promote amenities,programs,incentives,etc. Build and <br /> maintain relationships with local businesses <br /> Branding steering meetings Guide the brand implementation <br /> Craigslist listings Increase exposure for EDA owned property <br /> Commercial listing updates <br /> (LoopNet, etc.) Increase exposure for EDA owned property <br /> Press releases Promote amenities,programs,incentives,etc. <br /> Special Events: EDAM,MREJ, Network with professionals and promote city incentives,land, <br /> IEDC,SLUC,Springsted,etc and other programs. <br /> Annually Pay Per Click ads Promote EDA owned land,incentives,and city programs 1,000 Advertising <br /> Billboard Promote community brand 7,000 Billboard <br /> INATUPEI <br />