3. SITE PLAN 10-03-2012 - Laserfiche WebLink

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Name plates In addition to wall badges. Ford and Chrysler require the dealership name adjacent to their entrances. Exhibit 6 depicts a nameplate from another of our dealerships. but it is the size we are proposing for this location. We are requesting two nameplates that state. CornerStone". They measure 28 square feet each for a combined total of 56 square feet. The City's Ordinance allows up to three walls signs per occupant. Our four franchises: Ford. Chrysler. KIA and Mahindra truly are four separate businesses with definite signage requirements. We exceed the frontage needed to have 300 square feet of wall signage per business or 1,200 square feet of combined wall signage for the four franchises and 12 wall signs. Our combined request is for 10 wall signs for a total of 478 square feet. The only issue is Chrysler requiring 4 wall badges. A letter from Chrysler (Exhibit H) emphasizing the importance of having all four Chrysler wall badges is attached. Five Criteria for Granting a Variance 1) The purpose for the C-3 Highway Commercial District is to recognize the need for commercial establishments on or serving with immediate access to major highways. We feel that having the requested wall signage visible from Highway 10 meets this purpose. If you can't advertise what major brands you have you can't serve your customers. 2) The Elk River Comprehensive Plan anticipates our location being highway business. Highway businesses have unique signage needs in order to serve on a major highway with major highway traffic speeds. We feel our request is consistent with the City's Comprehensive Plan. 3) Our intended use of our property is consistent with the City's Zoning Ordinance. The amount of wall signage requested is beyond what is typically allowed, but it is a reasonable request considering the size of building and the fact that there are four businesses located in it. 4) Our request for additional wall signage is to meet the requirements of our franchise (in this case Chrysler), which affords us the ability to sell their products. It is not a case of us merely wanting more signage. 5) After the expansion, we will have a large building on an even larger lot and the amount of wall signage will seem small in comparison. It will not alter the essential character of the locality. Exhibit I shows the wall badges discussed above to scale on our proposed building. 4