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Elk REQUEST FOR ACTION <br /> River <br /> TO ITEM NUMBER <br /> Mayor and City Council 8.1 <br /> AGENDA SECTION MEETING DATE PREPARED BY <br /> General Business October 1, 2012 Clay Wilfahrt,Assistant Director of <br /> Economic Development <br /> ITEM DESCRIPTION REVIEWED By <br /> Powered by Nature Entrance Signs for City Hall Annie Deckert,Director of Economic <br /> Development <br /> REVIEWED BY <br /> Cal Portner, City Administrator <br /> ACTION REQUESTED <br /> Authorize the purchase of two Powered by Nature signs for the City Hall entrance for$2,191.46 <br /> from the Council Contingency. <br /> BACKGROUND/DISCUSSION <br /> At the September 12, 2011, EDA meeting, chandlerthinks presented the city brand plan that was <br /> the culmination of eight months of research and work. The plan identified a brand promise, <br /> tagline, and creative interpretations of the brand. One of those creative interpretations was to <br /> place the brand on the monument signs at the entrance of City Hall. <br /> Since the September 2011 meeting, the community has embraced the Powered by Nature brand. <br /> Over 40 businesses currently utilize the brand to help promote their business, and nearly 40 <br /> residents have given written or video testimonials about the brand. The brand is catching on so <br /> well, that an International Economic Development Council instructor recently used Elk River as <br /> one of two examples of a community that is effectively utilizing a brand to promote itself. <br /> The attached photo is the slide from the September 2011 branding presentation that shows how <br /> the monument signs at the entrance of City Hall would look with the Powered by Nature logo. The <br /> presence of the logo at the entrance of City Hall reinforces the city's commitment to the brand, <br /> and helps publicize the image of the community. Staff obtained two quotes for the signs, and <br /> recommends moving forward with a quote from Signs by Web for $2,191.46. The signs would be <br /> 15" tall by 32"wide brushed aluminum to match the rest of the monument sign. <br /> FINANCIAL IMPACT <br /> The Council Contingency has a current balance of$32,835. With the dollars taken out for the <br /> signs, the balance would be $30,643.54. <br /> ATTACHMENTS <br /> • chandlerthinks presentation picture <br /> • Signs by Web quote <br /> • Impact Signs quote <br /> p0WIAEU 0T <br /> AUR <br />