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11111 • <br /> 7. Promote the Core Downtown's unique identity as M1 <br /> "Mississippi River Connections"within the Powered by <br /> Nature brand and establish a marketing design and theme <br /> to attract new residents,visitors and businesses to the \trr <br /> area. Direct a portion of City marketing funds to assist in <br /> the recruitment of highly desirable businesses (i.e. hotel, ti <br /> fine dining,banquet/conference facility) to this area. <br /> 8. Establish the short and long term parking needs and <br /> recommendations as identified within the 2007 <br /> Downtown Parking Study,including a variety of options <br /> (e.g.ramp,underground, surface stalls,etc.). Explore the <br /> feasibility, design and economics of a parking structure <br /> with a built-in commercial component. <br /> 9. Review and establish parking code requirements in the <br /> downtown area, to allow for a mix of private and public Embellishments <br /> parking areas,recognizing that an excessive surplus of <br /> ✓e V <br /> parking is detrimental to the downtown character and its <br /> pedestrian friendly design. � ;+►��, . ., <br /> 10. Require a traffic and parking demand study for every <br /> ; <br /> major new project to determine if infrastructure Aht-' ' ' '� <. .a ^` <br /> improvements are needed and parking can be <br /> accommodated. It, <br /> 11. Communicate with the School District on long term plans <br /> for their office building. Consider reuse as office or an -. <br /> opportunity to expand the parking lot. <br /> "haw�� <br /> ISD 728 Facility <br /> Draft as of September 4, 2012 - Part II,page 14- <br />