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FOR-SALE HOUSING ANALYSIS <br /> Land/Lots <br /> • Interviews all indicated there is an excess supply of lots in Elk River. Most stated there has <br /> been little activity in the land market. <br /> • Lots that are selling today are typically priced from $15,000 to $25,000. These same lots <br /> were priced from $80,000 to $100,000 during the real estate boom. Lots priced around <br /> $40,000 were selling for over $125,000 back in 2005. Generally, lots that have been selling <br /> are about 70% lower than during the peak. <br /> • Bank-owned lots that have been heavily discounted have sold well. Many builders have <br /> been buying up increments of three to five lots from banks. <br /> • National builders have been able to take advantage of the discounted land more so than <br /> smaller, local builders. The majority of the lots have been sold in surrounding communities <br /> such as Otsego, Rogers, and other 1-94 communities. Smaller builders continue to face <br /> stringent financing guidelines from lenders. <br /> • The smaller builders cannot compete against the national builders on lot prices. Many local <br /> builders still have lots purchased at the peak of the market and are still trying to recoup <br /> some of the land costs. <br /> • Because of discounted land pricing, buyers are obtaining more house for their dollar than <br /> during the boom. Many lots account for only about 10% of the home's final purchase price. <br /> New Construction <br /> • There are no national builders left in Elk River; all left after the housing market crashed. All <br /> the builders in Elk River today are smaller, local contractors who are build-to-suit. Most of <br /> these builders avoid carrying many lots and have minimal lot inventory. <br /> • The national builders (such as Centex, Ryland, Lennar, and DR Horton) have been most <br /> active in the 1-94 and HWY 10 Twin Cities northwest corridor. Because national builders are <br /> able to offer concessions, financing, and seller paid closing costs, many smaller builders find <br /> it difficult to compete. <br /> • Many of the national builders have been ramping up in communities such as Otsego, <br /> Rogers, and St. Michael. Many are starting to build spec homes again as the market <br /> improves. <br /> • Interviewees commented that Elk River is not seeing new construction activity like other <br /> neighboring communities. <br /> • Even after the downturn, most purchasers of new construction tend to be move-up buyers <br /> versus first-time buyers. <br /> • Many local builders shifted their business model due the economic downturn. For those <br /> builders who weathered the housing downturn, most focused on remodeling jobs versus <br /> new construction. <br /> MAXFIELD RESEARCH INC. 74 <br />