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PkiLl ...,./), News Release Elk ,�� For Immediate Release liver Contact: 13065 Orono Parkway Clay Wilfahrt Elk River,MN 55330 763.635.1000 Assistant Director of Economic Development 763.635.1090(fax) 763.635.1041 cwilfahrt @elkrivermn.gov Powered by Nature Brand Recognized by the International Development Council in Atlanta, Georgia Elk River, Minn.-The International Economic Development Council (IEDC) has taken notice of Elk River Community brand—Powered by Nature. The IEDC, the world's largest professional organization for economic developers with over 4500 members internationally, featured the Powered by Nature Brand as an example of a successful brand implementation at a recent economic development marketing and attraction course in Atlanta. Currently, over forty business and organizations use the Powered by Nature brand to market their business. Additionally, over fifty business owners and residents in Elk River provided video testimonials about what the brand means to them. These and other initiatives,including the Powered by Nature blog, caught the attention of IEDC instructor Linda DiMario who said Elk River is "an example of a city, community and Economic Development Authority that has taken control of their ground game to build momentum for their community identity!" DiMario will used Elk River's brand to teach others how to engage a community to create a community identity. The Elk River EDA kicked off the branding journey in December of 2010 with branding consultant chandlerthinks. The community brand,Powered by Nature,was presented to the community in September of 2011 and has been quickly embraced by area businesses, organizations and residents. More information about the Powered by Nature brand can be found at www.poweredbynature.com or www.poweredbynature.blog.com PSIERE1 i NA URE'