6. EDSR 08-13-2012 - Laserfiche WebLink

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5.1 Competitive Edge As previously mentioned,there are currently 2 other dance studios in Elk River. We plan to keep our prices in line with the lower cost of living expenses of the Elk River area. We will offer a wide variety of very competitive packages. Our teachers will be trained in the latest trends and with up-to-date styling of today's dances. 5.2 Marketing Strategy Our marketing plan will be very simple. Satisfy our customers and provide them with the desire to continue dancing.A happy customer will not only keep coming back, but they will tell other people about P.S...Dance. We will offer family discount as an incentive to have the whole family dance-moms too. We will market fun! What better product could we possibly have than that?! Our biggest challenge will be getting people who have never been in a dance studio before to come and try us out. Many people have never considered taking dance lessons before. Our marketing message will emphasize the opportunity to meet people, to gain health benefits and gain life-long skills that will last a lifetime. We will advertise in the yellow pages,local newspapers, fliers, and signs around town. 53 Sales Strategy One of our marketing strategies is to advertise discount specials or introductory offers. 5.3.1 Sales Forecast This sales forecast is an estimation on the number of customers we currently have.And increased based on new visibility from McDonald's and Hwy 169. We have kept our estimates low,knowing that we are not the only dance studio in this county. 5.4 Milestones The following milestones reflect an approximate time frame and cost for beginning and completing actions that will be needed to continue the success of PS...Dance Studio. Our goal is to move from our current location to new location and be up and running begin of dance season September 10th,2012 We realize this date is subject to the time frame for renovation completion,permits, etc. and may need to be adjusted. Web Plan Summary P.S...Dance Studio has a Web page,wwwpsdancestudio.com,that is designed to provide a convenient way for people to discover our studio. For marketing purposes the Web page will be linked to other dance Web sites and,since it has dance in the title, it will show up on different search engines. Our students will be able to use the Web site to look up group class schedules,upcoming events, studio news, and lesson prices. Students and prospective students will also be able to contact teachers via e-mail. And it will appear on our ads to offer people a chance to look at the space,meet the teachers and check prices, and ask questions before they enter the studio.