7. EDSR 08-13-2012 - Laserfiche WebLink

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Department Performance Measures&Goals for 2013 Department: Economic Development Completed by: Annie Deckert Date: July 2,2012 In addition to the completed strategic plan and vision process progress spreadsheet,I am proposing the following additional performance measures and goals for 2013 Performance Measure 2011 Actual 2012 Estimated 2013 Projected open up three lots for development, beginning first phase of infrastructure identify new areas for acquisition and Expand city's inventory of available development for Nature's Edge development and research potential C/I land for future development Business Center grant opportunities for land acquisition generate at least six news releases per year seven six six three-EDAM,MN Business Journal, obtain positive publicity via at lease bur-EDAM,MREJ,MN Business Journal, Finance and Commerce,there were three significant newsletters each Finance and Commerce,there were also also numerous articles in the Star year numerous articles in the Star News News six we discontinued direct newsletter mails we have increased our social media because of cost and relevancy,completed presence and plan on beginning a publish at least four newsletter/direct two direct mail pieces(restaurant programs constant contact newsletter late four constant contact blasts a year,two mail pieces per year and promotion of Elk River for development) summer direct mail pieces conduct at least 12 BRE visits per year 11 completed(65 contacts made) four completed 12 increase private C/I investment by $3,000,000 $5,458,923 $8,883,587 create/retain at least 30 jobs with staff continues to complete mandated wages at$15./hr state reporting re:job creation goals Related Vision Statement Goal Goal Objective(s) Resources Required Other Comments Develop new programs and services Innovation-develop new programs and housing intern,marketing dollars I've identified a need for both down to meet the needs of the community: services to meet the needs of the community payment assistance programs and create internal housing programs to Undertake strategies that facilitate rehab and housing rehab programs to offer our otter current and future residents redevelopment of deteriorating commercial residents.The intern would work on and residential areas to ensure private researching and drafting program, reinvestment and sustainability guidelines,etc.under my direction.Our department would promote the program(s)through various marketing Monitor inventory of housing stock to Redevelopment and Rehabilitation- housing intern,staff we will utilize findings of comprehensive identify gaps undertake strategies that facilitate rehab and housing study to achieve this goal and redevelopment of deteriorating commercial use when working with developers to and residential areas promote development in Elk River Develop new programs and services Innovation-develop new programs and Staff time I'll be reviewing our Micro Loan to meet the needs of the community: services to meet the needs of the community application to make changes I feel evaluate existing programs and Undertake strategies that facilitate rehab and necessary to increase the attractiveness services redevelopment of deteriorating commercial and relevancy of the program and residential areas to ensure private reinvestment and sustainability Execute brand implementation plan Community Development-enhance and staff time,marketing dollars continue to execute brand plan expand community involvement and public participation through a variety of innovative outlets Community Image and Marketing-identity desired image and strategies to effect necessary changes to achieve that vision Expand city's inventory of available Industrial Development-attract new staff time,development dollars Staff has identified an area for future C/1 land for future development businesses and support existing businesses industrial development(data centers) to increase the city's industrial tax base and and is currently beginning discussions employment base re:wetland banking.Once this is Opportunities-foster a pro-business complete,staff will begin acquisition atmosphere that provides incentives and discussions with property owners other opportunities for new and existing business growth Implement downtown plan Opportunities-foster a pro-business staff time,implementation dollars staff hopes to implement downtown atmosphere that provides incentives and revitalization plan which includes other opportunities for new and existing comprehensive signage downtown and business growth throughout entire city Examine available tools and Innovation-develop new programs and staff time help attract full service restaurants, determine roles to initiate necessary services to meet the needs of the community created Energy Efficiency Revitalization changes Opportunities-foster a pro-business program to promote reinvestment and atmosphere that provides incentives and energy efficiency improvements to C/I other opportunities for new and existing property owners business growth amend Micro Loan,create housing programs approved tap room ordinance to permit breweries to sell sell liquor on the same site it was brewed,increases Elk Rivers competitive edge,identifying revisions of staff time,dollars completed 171st Focused Area Study Encourage transportation Opportunities-foster a pro-business moving forward with phase one improvements as part of atmosphere that provides incentives and improvements of Nature's Edge Business redevelopment/development other opportunities for new and existing Center,anticipated completion late opportunities business growth summer 2012,explore other programs