5. HRSR 08-13-2012 - Laserfiche WebLink

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El REQUEST FOR ACTION River TO ITEM NUMBER Housing&Redevelopment Authority AGENDA SECTION MEETING DATE PREPARED BY August 13, 2012 Clay Wilfahrt,Assistant Director of Economic Development ITEM DESCRIPTION REVIEWED By Review the 2013 Marketing Budget Annie Deckert, Director of Economic Development REVIEWED BY ACTION REQUESTED Review the 2013 HRA Marketing Budget BACKGROUND/DISCUSSION The HRA plays a vital role in marketing key housing and foreclosure initiatives to the residents of Elk River. In 2013,with the proposed addition of a housing intern,potential implementation of internal and external housing programs,increased foreclosure prevention efforts,researching grant opportunities, housing study and Downtown Revitalization plan implementation,in addition to increased promotion of downtown events and businesses, staff plans to increase the marketing efforts of the HRA. The attached document outlines the anticipated marketing spending of the EDA and HRA. Staff has used a similar document in prior years to guide marketing initiatives,however has put together the attached detailed document to increase efficiency and use as a tool to ensure the EDA and HRA marketing dollars are spent wisely. As outlined in the document, staff plans to promote new and existing housing initiatives by sending out three direct mailers to all Elk River households,in addition to other initiatives as noted in the work plan. Staff plans to promote downtown Elk River by developing and distributing at least 2,000 brochures to include events, a business map, and other pertinent information about downtown Elk River. Because of the increased marketing staff is increasing the proposed 2013 HRA budget Marketing and Advertising line item from$2,500 to $15,000. ATTACHMENTS • EDA and HRA 2013 Marketing Work Plan Action Motion by Second by Vote Follow Up POWERED Il l NATURE