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Economic Development Authority Minutes <br />April 23, 2012 <br />issues. Mr. Wilfahrt provided a video of citizens and business owners from the Business <br />• Expo, explaining what Powered By Nature means to them <br />Mr. Chandler explained that branding of a city is a difficult process, in that they do not have <br />the control that private businesses have. He stated that the branding process is ongoing and <br />active. He stated that the goal is to enlist people to tell their own story. Mr. Chandler stated <br />that the city is doing a fantastic job and thanked them for allowing ChandlerThinks to work <br />with the city. <br />Chair Tveite thanked all those involved in branding process for their hard work. <br />Commissioner Dwyer stated that the EDA is aware of the requirement for ongoing <br />commitment to the branding process. He felt the city has the leadership to take it forward. <br />Commissioner Dwyer stated that continuing brand plan implementation steps should appear <br />each year in the EDA workplan. <br />Commissioner Zerwas stated that he concurred. He stated that he moved back to Elk River <br />after completing his education because of the caring nature of the community. He explained <br />the community rallied around his f amily when he was ill, and they did s o again f or the Alan <br />Sakry family. <br />6. Executive Director Update <br />Ms. Deckert reviewed highlights of her memo to the EDA, including the potential CDI <br />expansion, sale of the Bluffs, the Main Street Parking Plaza (downtown HRA propert~, and <br />replatting of the Gateway Business Park. <br />s <br />7. Announcements -None <br />8. Adjournment <br />There being no other business, President Tveite adjourned the meeting of the Elk River <br />Economic Development Authority at 6:02 p.m <br />Minutes prepared by Debbie Huebner. <br />Dan Tveite, President <br />Tina Allard, City Clerk <br />Page 2 <br />• <br />