8. EDSR 05-14-2012 - Laserfiche WebLink

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518112 Elk River's branding: 'Off to a blazing start' I Star News and the nature of our people, it really does a good job of summing it up for me," Zerwas said. Chamber sees brand as great opportunity Asked by the Star News for her reaction to the branding effort so far, Elk River Area Chamber of Commerce Executive Director Debbi Rydberg said the branding project is "a great opportunity for our community to tell our. story to the rest of the world." The image it conveys is attractive for people who are looking for their next place, Rydberg said. The chamber will be incorporating the spirit of the brand as it begins planning for the next fiscal year, she said. "I really do like what the brand says about Elk River -it's authentic, it's real," Rydberg added. What Elk River's brand promise says This is the brand promise that was developed during Elk River's branding effort. "For people who want to breathe the outdoors, yet want access to big city amenities, Elk River is an emerging small city where the Elk and Mississippi rivers flow together on the fringes of the Twin Cities and where the heart is powered by its nature so you are energized and inspired to make a difference." Ta s: - er Economic Developrnertt Authc ast rE , }p news helatccl posts: • trading efforts help attract, retain business • nsultant unveils results of brand research; theme is '1/'owered by au re' ending effort-gets underway in Elk River • ,~ picks firm to lead branding, marketing effort • ending consultant outlines results of citizen survey Spceia] Sections 1)it•cctrtrics ~c]~~ertisin~ ~bottt Us Business Almanac Service Directory Advertising Rates and Info Contact Us Family Resource and Dining Health and Wellness Subscribe Guide Wedding Directory Purchase Photos erstarnews.com/2012/04/26/elk-rivers-branding-off-to-a-blazing-start/ 3/4