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518112 <br />~.,. r <br />... , ~. <br />°..t F- <br />Y Q. <br />aar <br />"~ <br />S~rn~z News <br />Eti~ Rtes • Atsopa • RogerR • 2lmmarman <br />~~lk River's l~randin~;: `(~rf' t~~ ~~ ~:~lall~l~ Start' <br />By an April 26, 2012 at 2:13 pm <br />Search... <br />ike David <br />Vnje, <br />Hr..~r~=vrork <br />Guy and <br />1,284 <br />~thPrS IikP <br />by Joni Astrup <br />Associate editor <br />a <br />c <br />4 <br />~~ '° ~ ~ 54`tr . ,. 12:35 PM . <br />~° ~ `~ ° • ~ tfere ath e r ~, <br />,~, Underground ~~ <br />Elk River's branding effort had asix-month check-up this week and was <br />pronounced "off to a blazing start." <br />That's according to Steve Chandler, the Tennessee-based consultant who <br />led Elk River through a branding process beginning last year. <br />Chandler, of ChandlerThinks, gave a report at a special meeting of the Elk <br />River Economic Development <br />KEMP€R DRUG tS Authority (EDA) on Monday, April <br />P01N~.R~t! 8~' 23. <br />~~ The new brand was rolled out last <br />E'AIER~o1ZE[) 8Y YQUR HEALT}#! fall. It included the "Powered by <br /> Nature" tagline, a brand promise <br /> and a 167-page brand plan. <br />One of the most innovative uses of the brand is <br />Kemper Drug's adaptation of the logo, according to <br />Elk River Assistant Director of Economic <br />Development Clay W ilfahrt. <br />has made progress on or completed <br />Clay Wilfahrt, Elk River's assistant <br />director of economic development, <br />said there are about 200 initiatives <br />in the brand plan and Elk River <br />about 75 percent of them. <br />A blog has been created ( ,N.poweredbynature.blog.cc )and a <br />~a` 1 ~ ~ ~; <br />`~ <br />,~, <br />erstarnews.com/2012/04/26/elk-rivers-branding-off-to-a-blazing-start) 114 <br />Elk River's branding: 'Off to a blazing start' I Star News <br />