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~/1~P~WER~~IiG ~'~ ~A~t~ <br />~t~w r~~ BAWD SAS G~w~ ~~ ors ~RSr ~~G~r nnc~r~r~s <br />1. Communications audits - Facebook <br />2. Formed a brand steering committee within the city <br />3. Created a blog - www.poweredbynature.blog.com <br />4. Developing www.poweredbynature.com <br />5. State trademark approved <br />6. Applied for federal trademark, currently pending <br />7. City uses <br />a. Signature, parks and rec flyers, activity center, parks program guide, business cards, <br />memos, letterhead, thank you cards, liquor store receipts and bags, window. clings, <br />tattoos, shirts, current, parks and rec guide, health fair flyers, letterhead, memos, agendas, <br />PowerPoint, and more! <br />8. 20 written testimonials received from residents at the business and energy <br />9. 19 video testimonials received from residents at the business and energy expo posted on social <br />media <br />10. 5 video testimonials received from businesses posted on social media <br />11. Formed the Brand Champions - a private sector group promoting thebrand.throughout the <br />...community <br />12. Informational branding memo sent monthly to city. staff and stakeholders <br />13. Consolidated databases <br />14. Current articles renamed to reflect the brand <br />15. Met with all city departments about promoting the brand <br />16. Developed protocol for the brand within the city <br />17. Conducted social media audits for each city department utilizing social media <br />18. Presented brand information to: YMCA Board, Library Board, Rotary, Two Rivers Referrals, <br />Rivers Edge Business Association, Biz to Biz, and Leadership Elk River <br />19. Made brand information and logo available on city's website <br />20. Gateway Business Park renamed to Nature's Edge Business Center to reflect brand <br />21. Brand Featured or mentioned in these media outlets: Star News, ERMU Connector, <br />Hometownsource.com, Chamber Source, EDAM Developer, and Activerain.com. <br />f®NESEA If <br />~A~"UR~ <br />