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Our Position, Values, and Vision <br />Abounding in natural beauty, Elk River is a vibrant, historic <br />river town that promotes an active lifestyle in an innovative <br />and involved community offering unlimited opportunities. <br />Our Goals in Support of our Position, Values, and Vision <br />Innovation- developing new programs and services to meet the needs of the <br />community. <br />Community Development- enhancing community involvement and public <br />participation. <br />Beautification- having attractive, welcoming streetscapes at City entrances and <br />primary corridors and enforcing zoning ordinances. <br />Opportunities- fostering apro-growth atmosphere that provides incentives and <br />other opportunities for new and existing business. <br />