EDSR INFORMATION 02-13-2012 - Laserfiche WebLink

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Marketing Meeting Minutes January 30, 2012 Present: Leigh Lenzmeier, Matt Brown, Nick Ziegelmann, Katie Larsen, Pam Bowman, Kelci Stones, Heidi Nelson, Cal Portner, Clay Wilfahrt, Renee Sande, Tom Cruikshank, Jill Brown, Larry Farber, and Luci Botzek Update from Metro Transit • Friday route 810 will begin on March 5th servicing the business district and some residential areas. Residents will receive a direct mail promotion. • 811 will disintegrate with the new 810 route due to low ridership. • Trains will run for all Twins home games.. A calendar mailing will be sent out, possibly a magnet. • Hope to have online ticket purchase/print available by the home opener for family passes. • No increase in the cost of the family pass. • 30 second video banner ads on Comcast websites for Coon Rapids and Anoka. • Depending on ridership, banners for free parking may be installed at the Fridley Station. • Weathered triggered radio ads will begin if/when we get snow. • Guaranteed rides home provides customers who ride Metro Transit 3 or more times a week with a voucher for a taxi ride home if they mss the train. Voucher is good for $30 a ride up to $100 a year. • Looking into the possibility of van pools available from Enterprise at a cost $35/day. Vans would be parked in downtown Minneapolis. These could be used in an emergency, like the Guaranteed Ride program. Media Inventory Jill Brown handed out a list of media contacts and asked for additional contacts from the group. She's interested in media, government or business newsletters, or community blogs. Send ideas to her at jillcbrown(a~msn.com. Ramsey Event Heidi Nelson and Jill discussed the 11/16 event at the site for the new Ramsey Station. There was a lot of media coverage that lasted about a month. The Anoka County Regional Rail Authority recently approved the construction contract, groundbreaking is planned for March, or early April. The goal for the Ramsey Station is to average 200 rides per weekday, or about 51,000 rides per year. The Train Game Jill asked for ideas for a new mobile app that will provide interesting information about the train and the corridor. Complete a quiz and earn status levels. Status will be promoted on users' Facebook timelines. Suggestions included linking local newspapers, adding a survey to get more information about riders, including a link to a train schedule