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brand <br />Look at ways to connect RaeAnn Ongoing <br />other city business <br />websites to the brand <br />Goal #12 -Social Media Plan <br />Action Steps Resp. Target Date Completion Comments <br /> Date <br />Train Marketers Clay December <br />how to use 2011 <br />Facebook efficientl <br />Collect Testimonials Clay February 2012 <br />for You Tube <br />Create and optimize Michelle ?? <br />ERMU social. media <br />resence <br /> <br />Goal #13 -Leverage Community Organizations <br />Action Steps Resp. Target Date Completion <br />Date Comments <br />See oals #3 and #6 Cla <br /> <br /> <br /> <br />Goal #14 -Leverage existing events <br />Action Steps Resp. Target Completion Comments <br /> Date Date <br />Consider how to RaeAnn December <br />incorporate brand into /Ongoing <br />recreation events <br />Discuss with city RaeAnn January/O <br />marketers how to use the ngoing <br />brand in all ci events <br />Talk to Jake about RaeAnn January/O <br />creating video promoting ngoing <br />the brand <br />Send out annual survey RaeAnn November <br />on what businesses like, 2012 <br />want, need and expect. <br />Use information to make <br />chan es or rethink. <br />