10-10-2011 CCM JOINT - Laserfiche WebLink

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City Council Minutes October 10, 2011 Page 4 development division to become involved with the district marketing. School district and city staff will meet to discuss this issue. 5.4. Branding Integration/Coordination Dr. Bezek indicated that he would like to hear more about the branding plan the city recently approved. Ms. Deckert provided an outline of the branding plan and indicated that staff would be available to present additional information at an upcoming School Board meeting if desired. 5.5. Building a Collaborative and Engaging Culture Focused on Student Learning -Strateeic Planning Process Dr. Bezek stated that the district is in the process of working on a new strategic plan. 5.6. Economic Development Coordination -how can we help "sell" each other? The possibility of joint marketing efforts between the city and the district was discussed earlier and staff will be meeting to discuss this item further. Dr. Bezek asked the Council and School Board to go around the room and state their feelings about tonight's meeting. Councilmember Motin stated he likes the idea of exploring proficiencies but that the partnerships should make sense for both parties long-term. • Councilmember Westgaard indicated that neither entity can afford not to look at partnerships. He believes the items discussed this evening are just the beginning and that anything and everything is on the table for discussion. He added that if the city and district share staff we should be cognizant that the district serves four major communities. Mayor Dietz stated that it is imperative that the city and district form partnerships because the taxpayers expect that. He stated that the first step is to get city and district staff together to work out issues. Councilmember Gumphrey stated partnerships are a great idea but expressed concern that the city and district meet and make agreements but then they are never followed through with. He suggested forming a committee to continue discussions and keep things moving. Councilmember Zerwas stated that the city and district have a responsibility to partner in areas they can. He also expressed concern with items not being followed through and would like to see a memo identifying key staff people who will be working on these partnerships. Director Bunting indicated that there are so many natural synergies that it would be silly not to look at partnerships. She noted that priorities should be discussed. Director Walter stated that he believes partnerships will work out great and that the community will support the partnerships. Director Thompson also stated that partnership priorities should be chosen. •