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Economic Development Authority Minutes <br />September 12, 2011 <br />Page 2 <br />Ms. Deckert indicated that staff is looking for authorization to move forward with the <br />branding plan as presented. <br />Commissioner Dwyer stated that leadership is important to keeping this project moving and <br />clarified that EDA staff will oversee project implementation and leadership. Ms. Deckert <br />indicated that she and Mr. Wiifarht will work together on overseeing the branding. <br />Commissioner Zerwas stated that he believes economic development staff should <br />implement the EDA portion of the branding plan but the city should identify additional <br />resources for the city-wide portion of the plan. <br />Commissioner Dwyer indicated that he would like the economic development staff to <br />implement the brand fox organizations outside the city such as the Chamber and the Rotary. <br />Commissioner Motin questioned if trademark issues have been checked for the Powered by <br />Nature tagline. Ms. DiMario indicated that trademark information is included with the brand <br />plan. <br />MOVED BY COMMISSIONER TVEITE AND SECONDED BY <br />COMMISSIONER ZERWAS TO AUTHORIZE STAFF TO PROCEED WITH <br />THE BRAND PLAN IMPLEMENTATION. MOTION CARRIED 7-0. <br />6. Other Business <br />Commissioner Zerwas stated that the EDA discussed the Initiative Foundation last month <br />and since he was absent for that discussion he would like to see it discussed again next <br />month. <br />7. Adjournment <br />There being no other business, President Touchette adjourned the meeting of the Elk River <br />Economic Development Authority at 6:58 p.m. <br />Minutes prepazed by Jessica Miller. <br />~V <br />Tina Allard, Ciry Clerk <br />RonRon Tou_~~ <br />~~^F~E~ ^t <br /> <br />