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New Business: <br />Clay presented information on the Branding Project: The Power of the Brand: A <br />community's reputation will be defined by its government, its businesses, its organizations and <br />its residents - or, it will be defined by others. The City of Elk River just finished the first stage of <br />its branding journey -defining who we are as a city and how we want people to think of us. The <br />brand promise which was put forth is: <br />Elk River Brand Promise: <br />For people who want to breathe the outdoors, yet want access to big city amenities, Elk River is <br />an emerging small city where the Elk and Mississippi Rivers flow together on the fringe of the <br />Twin Cities and where the heart is powered by its nature so you are energized and inspired to <br />make a difference. <br />This brand isn't just for the City to use but for all members of the community to use. Feel free to <br />add it to your tagline, use it on your letter head or on your emails. We know how the beauty of <br />our natural amenities in Elk River and the caring nature of our residents makes Elk River a great <br />place to be -the next step is for us to share this fact! <br />Red Cross Blood Drive: There will be a Red Cross Blood Mobile parked by 1St Naional Bank of <br />October 3~d from 9AM to 1P1V1. The process takes about an hour. You can sign up with Tanna at <br />1St National ahead of time, or just knock on the door of the blood mobile. <br />SnoCross Race ERX National Track March 10-11, 2012: Annie, Clay, Fred and Wendy have <br />a meeting scheduled with Chris Carlson of Sportech on Sept 15, to discuss partnership <br />opportunities for the ISOC SnoCross race that is scheduled at the ERX National Track in Elk <br />River in March. Chris expects 8000 visitors to Elk River that weekend to view and participate in <br />the activities. Our goal is to steer some of those people to beautiful downtown Elk River. We <br />will ask about getting business directories and maps to downtown in the racers packets and <br />discuss ways to have a presence at the track. <br />The meeting was adjourned at 3:45PM <br />Next meeting will be Wednesdy October 12, 2011 2:30PM at Edward Jones <br />