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Staff is working to promote the brand outside of City Hall. A presentation was given to the Two <br />Rivers Referrals group, the River's Edge Business group and local manufacturers who will be <br />incorporating the brand into their marketing efforts. Additionally, staff met with the Elk River <br />Area Chamber of Commerce; a significant partner in brand implementation. <br />Private businesses and organizations are picking up the logo as Attics to Basements is placing it <br />on a billboard, and Elk River Printing, Kemper Drug and the Arts Alliance are all using the <br />Powered by Nature logo in their advertising. Sweet P's is in the process of changing the names of <br />their ice cream to follow the theme of the brand. <br />To further promote the brand as well as circulate ideas for implementation, a blog has been <br />created at http://poweredb~~nature.blog.com as a point of reference for staff and the community. <br />Meetings will be held with those involved in marketing the City to determine how to incorporate <br />the brand into all marketing materials. As a result of all of this, the brand will eventually be <br />incorporated into all City marketing efforts. <br />Outside of the City, there will be amulti-faceted approach. The first approach is establishing <br />leadership through the assembling of a committee. Staff will help assemble a group of individuals <br />from the private sector to steer the brand in the private sector. Their role will be to help promote <br />the brand to businesses, organizations and residents, and to recommend proper uses. <br />Community organizations can utilize the brand at their leisure, and staff will be available to guide <br />them as applicable. <br />The second approach is to raise awareness. Presentations are currently scheduled with Rotary <br />and the Library Board and staff is working on scheduling a presentation with the Elk River <br />YMCA. Staff and community members will be presenting information on the brand and how it <br />pertains to local businesses and non-profits to engage the community and gain support. <br />'®ilE®EO iy <br />