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Research Methodology <br />One-on-one interviews axe research technique in which participants axe asked to answer several <br />(usually 10 to 15) specific, open-ended questions during a relatively short (usually 15 to 45 minutes) <br />interview. In this case, past, present and potential clients, as well as parmers, developers and <br />builders, were asked a series of questions about the City of Elk River, its industrial development <br />sites, its Economic Development Agency (EDA) and its Economic Development Division, as well <br />as its Northwest Metro competition. The questions were modified slightly fox the different types of <br />respondents. <br />Please keep in mind that these interviews axe a form of qualitative research. As such, they axe not a <br />form of "statistically significant" quantitative research. In other words, these interviews do not <br />represent a large enough sample to state with confidence that they represent the prevailing attitudes <br />and beliefs of the total population of clients, parmers, developers or builders. Nox can the results be <br />measured numerically or analyzed statistically. <br />Specifically, we should not assume and say all clients, parmers, developers and builders share the <br />attitudes and beliefs of this small sample. However, these interviews do provide a valuable glimpse <br />of the attitudes and beliefs of the target population. These results can be used to define a problem, <br />generate hypotheses, identify causes and provide direction fox additional research. Interviews are <br />also relatively inexpensive and fast. <br />Thus, what these clients, parmers, developers and builders had to say helps us to better understand <br />the environment fox economic development and to provide possible direction for future marketing <br />efforts and/or additional research. <br />A4 <br />