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REQUEST FOR ACTION <br />TO ITEM NUMBER <br />Ci Council 4.5. <br />AGENDA SECTION MEETING DATE PREPARED BY <br />Consent September 19, 2011 Annie Deckert <br /> Director of Economic Develo ment <br />ITEM DESCRIPTION REVIEWED B)/ <br />Authorization to Proceed with Brand Plan Implementation Robert Thistle, Interim City <br /> Administrator <br /> RE ~ B <br /> s <br />ACTION REQUESTED <br />Authorize staff to move forward with brand plan implementation. <br />BACKGROUND <br />At the November 8 Economic Development Authority meeting, the EDA discussed the need for and <br />evaluated moving forward with a City branding campaign. Earlier this year, the EDA directed staff to <br />create a branding subcommittee to facilitate the process with branding consultant chandlerthinks. Steve <br />Chandler and his team presented the results of the research and brand plan at the September 12 EDA <br />meeting. At that meeting, the EDA authorized staff to move forward with the brand plan <br />implementation. <br />ATTACHMENTS <br />Memo provided to all boards and commissions <br />Memo provided to EDA 9-12-11 <br />Action Motion by Second by Vote <br />Follow Up <br />