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W <br />,I,,~~~:~~~.a~I,~~„ <br />6. Scope and Cost of Services <br />A. Include a project timeline with tasks to be completed. <br />B. Provide a total cost to develop plan, either an hourly rate with a not to exceed <br />amount or a fixed rate. <br />Please see Appendix A for detailed Project Plan and Schedule. <br />Please see Appendix B for detailed Project Budget. <br />7. Provide any additional pertinent information about your firm or <br />your proposal. <br />A Fresh Perspective <br />Should you continue to target small to mid-sized companies? Or should you aim higher, perhaps trying to <br />attract the next Medtronic? <br />Should you concentrate on growing existing businesses or attracting new ones? <br />What are your most important Economic Development Objectives? To create jobs? To increase the tax <br />base? To fill your vacant industrial sites? <br />What are you really selling? Is it land? Financial incentives? City services? Quality of life? <br />How can other City departments do more to assist with Economic Development? <br />Should your Marketing Strategy focus on branding? Image-building? Increasing awareness? Generating <br />leads? <br />Should the City of Elk River continue to position itself as "The Light Industrial Hub of the Northwest <br />Metro?" Or is it time for a new marketplace positioning? <br />These are all intriguing questions -and things you must know to develop a 2007-09 Strategic Industrial <br />Marketing Plan that will maximize the probability of your continued success. <br />That's why, aside from our proven experience and capabilities, we believe that one of the most valuable <br />benefits WOLF MARKETING & MEDIA will bring to this project will be a fresh perspective. Although <br />we certainly value and will review the previous planning that has been done, the City of Elk River will be <br />best served if we approach this project with a clean slate. <br />Much has changed since the development of the 2002-02 Strategic Industrial Marketing Plan and the <br />2002-04 Action Plan. We will not undertake this project with any preconceived notions that could skew the <br />Objectives, Strategies and Tactics that will be included in the new plan. Since were not involved in the <br />previous planning processes, we can examine the marketplace with the unbiased eye of an independent <br />third-party. <br />WOLF MARKETING $t MEDIA LLC, 18300 MINN ETONKA BLVD., SUITE 208, DEEPHAVEN, MN 5539 1-327 2 <br />PHONE: (952) 960-1 423 • FAx: (952) 960-1 426 • WWW.WOLFMAR KETING.COM <br />