5. EDSR 06-12-2006 - Laserfiche WebLink

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W 'ELF ~., ,~r,., ~t.. ~ ~,, ~~~, Appendix A: Project Plan and Schedule (REVISED 6/1/06) Completion Project Deliverables Primary Responsibility Date Conduct preliminary review and assessment of results of 2002-02 Murray Wolf, Catherine July 12 Strategic Industrial Marketing Plan, 2002-04 Action Plan and Mehelich and Heidi Steinmetz subsequent activity Share results of preliminary review/assessment with EDA Murray, Cathy, Heidi and July 17 Marketing Committee and obtain its input and direction Marketing Committee Identify current 2007-09 Action Plan Objectives, including potential Murray, Cathy and Heidi July 19 changes in Objectives since the Plans were last updated Identify plan components that must be updated or added Murray July 19 Develop research Objectives for client and prospect interviews Murray, Cathy and Heidi July 19 Identify and provide contact information for clients and prospects to Cathy and Heidi July 19 be interviewed, and send introductory letter Design survey questions for client and prospect interviews, and Murray, with input and July 21 design discussion guide for focus group approval from Cathy and Heidi Complete interviews with clients and prospects (primary research) Murray and Jahn Mugford Aug. 11 Gather necessary data regarding the overall business climate, Murray and John Aug. 11 industry, markets, competitors, clients, prospects and your own organization (secondary research) Summarize and share primary and secondary research results Murray and John Aug. 18 (Situation Analysis) with City Identify and select 2007-09 Action Plan Strategies based on Murray, with input and Aug. 25 current Objectives and findings of Situation Analysis approval from Cathy and Heidi Share Action Plan Strategies with EDA Marketing Committee and Murray, Cathy, Heidi and Aug. 28 obtain its input and direction Marketing Committee Draft 2007-09 Action Plan, including identification of specific Murray, with input and Sept. 1 Marketing Tactics with detailed budgets and schedules approval from Cathy and Heidi Finalize 2007-09 Action Plan Murray, with input and Sept. 8 approval from Cathy and Heidi Present 2007-09 Action plan to City of Elk River Economic Murray, with input from Cathy Sept. 11 WOLF MARKETING & MEDIA LLC, 18300 MINNETONKA BLVD., SUITE 208, DEEPHAVEN, MN 55391-3272 PHONE: (952) 960-1 423 • FAX: (952) 960-1 426 • WWW.WOLFMARKETING.COM