5. EDSR 06-12-2006 - Laserfiche WebLink

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EDA :Marketing Committee iVlinutes May 15, 2006 Page 3 Catherine Mehelich stated that the update will include a results assessment of the 2002-2004 Action Plan and that the Committee may want to recommend focusing more marketing dollars on Website development since industrial site selectors highly depend on the Web. Jim Barthel reminded the group that the City should not abandon its current marketing focus because changing the focus will take time; however the focus needs to be expanded beyond the current marketing tagline of "The Light Industrial Hub of the Northwest Metro." Member Jerry Gtunphxey commented that Anita Duckar did not do hex job on the previous plans and that he agrees with Dan Tveite that "new eyes" axe needed for the update. He added that the market dictates the location of corporate campuses and that the City should maintain its light industrial focus. Member Maxk Uxista stated that the Committee will discuss the next steps/goals in the industrial marketing process but that the consultant will make suggestions for activities fox how to achieve those goals. He stated that he preferred the Wolf Marketing proposal without realizing the price and that Wo1Ps detailed project timeline indicating tasks and who would perform those tasks was especially impressive. Catherine Mehelich mentioned that the Wolf Marketing proposal included the option of facilitating focus groups of six to eight clients ox prospects, which may be a nice addition to the plan. Gary Santwire stated that competitive and market analyses axe important parts of a marketing plan. Heidi Steinmetz indicated that staff completed the competitive analysis for the 2002 plan update and that athird-party (the consultant) should complete the analysis to avoid distorted results. Gary Santwixe restated that the consultant's real estate experience is key for this update. Chris Carlson concurred but added that he liked Ms. Duckox's work but also likes Wo1Ps proposal. Gary stated that he was disappointed with Ms. Duckor's work mainly because she delegated most of the work and that staff should not be the consultant's administrative assistants. Gary Santwire and Maxk Urista stated the importance of completing an industrial land inventory. Dan Tveite added that the inventory needs to include the services offered within the City, including the future Northstax Corridor line. 3. Committee Recommendation MOVED BY MARKETING COMMITTEE MEMBER SANTWIRE AND SECONDED BY MARKETING COMMITTEE MEMBER GUMPHREY TO RECOMMEND THAT THE EDA CONSIDER SELECTING WOLF MARKETING AND MEDIA AS THE FACILITATOR OF THE 2007-2009