Laserfiche WebLink
MEMORANDUM <br />TO: <br />FROM: <br />DATE: <br />SUBJECT: <br />City Boards and Commissions <br />Annie Deckert, Director of Economic Development <br />August I, 2011 <br />Final Branding and Marketing Presentation- chandlerthinks <br />WHAT IS BRANDING? <br />"Your brand is what people say about you behind your back" <br />What do people (residents, businesses, employees, outsiders, etc.) see when they look at our <br />community? We want to ensure they see a community working together and a City that gives off <br />a strong, unified message. A branding and marketing plan will send a unified message to the <br />community as well as those outside of Elk River. Currently, there are different messages that the <br />City conveys to the community, businesses and outsiders. Some of the examples include: <br />Elk River Economic Development location-efftcienry-innovation <br />The IJght Indurtria! HuG of the Narthu'ert Metro <br />E!k Rr'ver Parks and Recreation Helpingyou /ead an active, healthy lifestyle. <br />E!k River Energy City Energy City provides the opportrmity for the City of Elk River <br />to be a hub of energy technology, energy manufacturing, energy <br />demonstrations, rerycling, use ojgreen productr and education. <br />This may cause confusion and may not portray Elk River as having a solid identity. These <br />different messages may create the misconception that different departments within the City do <br />not work together, when in reality, they do. It may also appear that there is no cohesive message <br />o£ the City. To encourage economic growth it is beneficial that communities have a strong and <br />competitive image. <br />Think about some of your favorite brands...what do you think of when you think of Target? <br />Wal-Mart? There's a good chance that you don't think the same thing about each of the big <br />boxes. Think of some communities throughout Minnesota...what comes to mind when you think <br />of Stillwater? Maple Grove? Ely? No two brands or communities make us think of feel the <br />C:\Users\Imillcr\Appnata\Lucal\hficmw(t\\l'induus\Temporaq~ In[ernct Files\GmtentUutluuk\G WIJ179K\Unnding Alemo to all <br />IItKn7s.tkK <br />