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city/communtt• branding efforts. h is not something that htexally gets communicated in a <br />broadcast manner throughout the community; it is something to fuel and inspire messaging for <br />advertising, a~ebsites, names of communit• events, programs, etc. Communicating to residents ox <br />externally fox marketing to others needs to reflect the spirt of the statement. It will be used by <br />key Elk River brand driving organizations such as the City of Ell: River, and other interested <br />organizations such as the Chamber of Commerce, Arts Alliance, River's Edge Business <br />Association, etc. <br />Input and suggestions from the committee have been incorporated into the final brand and two- <br />yeaz plan. This meeting is also intended to build momentum, instill pride, confidence and bue-in <br />of the plan. <br />Final presentation of the brand and taro-yeaz strategic mazketing plan to best support the brand <br />will be presented not only to the EDA and Council for approval, but to all interested boazd and <br />commission members, City staff, the branding subcommittee and all who participated in the <br />initial market research to engage and prepare them to help champion the brand. Finally, <br />chandlerthinks will be holding `train the trainer' sessions with City staff, interested organizations <br />and dvic groups to demonstrate how the community brand can be incorporated to their <br />respective marketing efforts. This will protdde the tools needed to explain, advocate for, interpret <br />and integrate the brand strategies and tactics into their work in the community. <br />NEXT STEPS <br />Staff will be seeking authorization to approve and adopt the final brand and strategic marketing <br />plan. This plan will be executed by the Assistant Economic Development Director under the <br />supervision of the Director of Economic Development and City Administrator. The brand plan <br />will be revisited one yeaz after execution and applicable tune-ups will be made. Staff plans on <br />revisiting the plan annually. <br />Citizen Satisfaction Survey <br />After approving the 2011 Vision and Goals on May 16, the City Council authorized staff to enter <br />into a contract with chandlexthinks to execute a citizen satisfaction survey. Executing this survey is <br />a step that will allow us to support two goals identified in the visioning process: "Develop rev <br />programs and rervices to meet the needs of the community", and "Enhance and Expand community Involvement <br />andpublicparticipation" in addition to supporting a number of tasks that rely on a better <br />understanding of City residents, and how they use, receive, and want city information and services. <br />This survey will help us understand the state of existing programs offered by the city, how and if <br />they aze used, as well as help us identify any new programs, services or processes that should be <br />offered. We will also Team how citizens currently receive information, as well as their preferences <br />moving forwazd. <br />Completing this survey is necessary to allow staff to obtain an accurate representation of the voice <br />of the community and gain a better understanding of the needs of our residents in several key <br />areas related to the provision of services. This information will ultimately be used to form and <br />communicate recommendations fox the Council's use. <br />C:\Usexs\jmiRer\AppData\Local\Microsoft\W'indows\Tempotazc Internet Files\ComeacOudook\GWL3I79K\Bnnding Memo to all <br />Boands.doc <br />