9. EDSR 08-08-2011 - Laserfiche WebLink

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ITEM # 9. MEMORANDUM l~c„iver TO: Economic Development Authority FROM: Annie Deckert, Director of Economic Development DATE: 8 August 2011 SUBJECT: Branding and marketing update ATTACHMENTS • Branding and Marketing Update to all boards and commissions Branding and Marketing Strategy Branding consultant Steve Chandler from chandlerthinks was here on July 18~' to present the research results and overall branding strategy to the branding subcommittee. Input and suggestions from the committee have been incorporated into the final brand promise and two-year plan. Final presentation of brand and marketing strategy will be given to the EDA and City Council on September 12`''. City boards and commissions are invited to attend this meeting, in addition to all participants involved in the process (branding subcommittee, interviews, focus groups, etc.). All city staff involved in marketing will be meeting with chandlerthinks prior to the meeting to review the plan. Train the trainer sessions will be held the following day and a community roll-out is anticipated to be executed in the future after brand plan implementation begins. The initial presentation of the brand and marketing strategy is just the beginning. Chandlerthinks is providing the footwork for us to begin to tell our story. The brand plan is just a plan and will come to life once we begin implementation. Once we begin executing recommendations to establish our brand, we will gain traction and buy-in, a community event will be planned to demonstrate the final results and how our community has utilized the recommendations to tell our story.