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Elk River Community Branding Timeline <br /> April May June July August September <br />:Task <br />Weeks ' <br />~HilO©i~li~mii~~lm~l <br /> <br />':Contract awarded <br />_ <br />:Community Footprint Audit , <br />.... <br />Digital Footprint Audit <br />Community Brag Tour (in-market) - <br />Stakeholder Interviews (in-market) <br />Focus Groups (in-market) <br />Community Mystery Shoppers (in-market) <br />.~ ..~_. .:.~_.... <br />'Community Online Survey k <br />_.n_ <br />' -:- <br />Attitude Awareness & Usage Study ~: ~~;. " ~ ~ t <br /> <br />Community Segmentation Analysis ,,. <br />) ' '. <br /> .~ <br />SWOT Analysis ' r', ~ ' _.. <br />Community Brand Profile <br />Community Brand Promise ~ "' <br />Brand Strategy <br />IN PERSON PRESENTATION of RESEARCH & I <br />} <br />''OVERALL BRAND STRATEGY <br />. ' -- <br />~ <br />. <br />__ __ <br />.. <br />:3= <br /> <br />, <br />. <br />Positioning Copy I _,: <br />... _ _. ~_._ ~ _ w ~ <br />s ~ , <br />;Brand Boards y - <br /> <br />_ _ _. _. <br />; ., <br />;Brand Activation <br />_ _ _ _ , , <br />.~:~ <br />~~ <br /> <br />~.v ~,. <br />. ~;: <br />Resource Allocation Audit/Community Brand " ~ "" <br />_. <br />'Intro. Plan ' ' , x. .~~ . <br />Train the trainer for key groups <br />_... <br />FINAL REPORT PRESENTATION . <br />.Brand tune up (6-12 months program concludes) <br />Follow up community survey ? <br />