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Elk River Getting Ready to Market Itself ~ Business ~ Elk River -Rogers - St. Michael News Page 1 of 4
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<br />Elk River Getting Ready tc~ Market Itself
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<br />e you heard? Elk River is working on creating a brand for itself....
<br />effort got underway last fall, when the City Council approved four goals for the city...including
<br />:loping a brand and marketing strategy for the city.
<br />month, the city gathered ideas and thoughts from residents through an online and mail-in survey--
<br />e results will be released sometime next month.
<br />he idea, city officials say is to create a "united message" that represents the entire community and
<br />accurately reflects the thoughts, perceptions and opinions" of everyone.
<br />branding subcommittee was formed in January to help city staff pull together the information.
<br />.cording to the city's website, "Our goal is to £md out what people think about us, and to use that
<br />formation to best market our community and utilize our assets to maximize Elk River's exposure."
<br />tey re also conducting focus groups, interviewing people, doing online surveys with city employees and
<br />uring the community for information.
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<br />;ERS - ST. MICHAEL STO7
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<br />INFORMATION
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<br />http://elkriver-rogers-stmichael.kstp.com/news/business/elk-river-getting-ready-market-it... 06/21 /2011
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