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for the project, u~ich includes a communitytour, on-on-one intervie~~s with stakeholders, focus <br />• groups and mystery shops. <br />Ms. Deckert discussed why branding is important, as well as the process, research methods and <br />timeline for the project. She stated that the goal is to create a 2-year strategic marketing plan. She <br />noted that a number of organizations in the communitywill be included in the implementation phase <br />of the brand. <br />Commissioner Toth asked if theywill be able to review comments from other cities at some point. <br />Ms. Deckert stated yes. <br />Chair Wilson stated he looked forward to completing the process. <br />Other Business -None <br />Adjournment <br />There being no other business, Chair Wilson adjourned the meeting. <br />The meeting of the Elk River Housing and Redevelopment Authority adjourned at 6:05 p.m. <br />Minutes prepared b~Debbie Huebner. <br />~*,-' <br />.~~ <br />• Tina Allard <br />City Cle <br />l <br />Stewart Wilson <br />Chair, Housing and Redevelopment Authority <br />• <br />