Laserfiche WebLink
Contract awarded y <br />:Community Footprint Audit '~''' <br />'I <br />Digital Footprint Audit <br />Community Brag Tour (in-market) <br />Stakeholder Interviews (in-market) <br />Focus Groups (in-market). <br />Community Mystery Shoppers (in-market) <br />Community Online Survey ~`' <br />.. <br />;Attitude Awareness & Usage Study <br />'Community Segmentation Analysis <br />SWOT Analysis <br />'Community Brand Profile. <br />Community Brand Promise <br />;Brand Strategy <br />Positioning Copy <br />_._.._ <br />_. <br />:Brand Boards <br />Brand Activation <br />~~~: <br />.:..€ <br />~a•, <br />~. ~ <br />. ~., <br />,, <br />.. <br />!Resource Allocation Audit/Community Brand ' ', ~ :` '~ <br />:-Intro. Plan <br />~_._ <br />:Train the trainer for key groups <br />!FINAL REPORT PRESENTATION <br />Brand tune up (6-12 months program concludes) <br />Follow up community survey <br />Elk River Community Branding Timeline <br />