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I. Develops and maintains community contact lists. <br />2. Assists in ensuring the direction of the city is consistent with the <br />city's vision and that the vision is successfully communicated to the public. `'-~: --, _a ~_`~_' ~T <br />A. Administers and implements City Wide Branding Campaign while utilizing and <br />promoting the City's vision_undcz, rh,_c~ir~ctpti <~f the._~Econ<~rruc <br />1>et=~lc~,l~aint Director- <br />B. Develops marketing strategy, including social media, which effectively markets the <br />Economic Developrent Deparrrnent(ity and educates the public in terms of the <br />City's vision. <br />C. Coordinates with the City Clerk to provide social media training to City staff, assist <br />in the creation of social media sites, and respond to staff questions. <br />D. Develops and maintains a strong and productive relationship with both print and <br />electronic media outlets. <br />E. Receives and responds to requests for information. <br />F. Composes documents and reports. <br />3. Performs business development and financial administration activities. <br />A. Admiiusters the micro loan fund program. <br />B. Develops and monitors Economic Development Authority marketing and <br />advertising budgets and others as assigned. <br />C. Utilizes the Strategic Plan for Economic Development and the Strategic Industrial <br />Marketing Plan. <br />D. Coordinates the business retention and expansion program. <br />E. Assists in the preparation, updating and implementation of various economic <br />development plans. <br />F. Maintains inventory of the properties available for development. <br />G. Assists in promoting, recruiting, evaluating and facilitating prospective clients <br />through development process. <br />H. Accesses applicable federal EDA grants for target marketing campaign for business <br />development- including grant writing and program implementation. <br />4. Performs staff liaison activities. <br />A. Provides staff liaison support to community development organizations including <br />Economic Development Authority, Housing and Redevelopment Authority, <br />Northstar Corridor Development Authority and local organizations (i.e. Downtown <br />River's Edge Business Association, Chamber of Commerce, etc.) <br />(1) Acts as staff liaison to EDA subcorxunittees as assigned (i.e.: Finance Committee, <br />marketing committee, etc.) <br />B. Develops strategies fox working with appropriate commissions and task forces as <br />needed. <br />5. Performs housing and redevelopment activities. <br />A. Administers, implements and provides education regarding City's foreclosure <br />initiatives and strategies, including grant programs. <br />B. Creates, designs and promotes housing programs materials. <br />C. Maintains City's foreclosure tracking spreadsheet. <br />Page 2 <br />