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Contract awarded ` <br />y,,, , <br />M~ <br />Community Footprint Audit <br />Digital Footprint Audit ~~''', ', <br />,~r; __. <br />Community Brag Tour (in-market) <br />a~ <br />Stakeholder Interviews (in-market) .~' <br />Focus Groups (in-market) <br />Community Mystery Shoppers (in-market) <br /> <br />Community Online Survey a, <br />Attitude Awareness & Usage Study ~'" <br />Community Segmentation Analysis <br />~~_ <br />~'~ <br />Community Brand Profile.. ~ <br />Community Brand Promise ' <br />Brand Strategy... <br />E <br />' <br /> <br />IN PERSON PRESENTATION of RESEARCH & _ <br />I <br />:OVERALL BRAND STRATEGY _ <br />Positioning Copy ~, , '~; <br />_.._ <br />.~, <br />~. <br />Brand Boards ~' <br />,Brand Activation _ ~~«~€ <br />:Resource Allocation Audit/Community Brand ', <br />Intro. Plan <br />Train the trainer for key groups <br />,:. <br />FINAL REPORT PRESENTATION <br />'Brand tune up (6-12 months program concludes) ', <br />Follow up community survey ~ <br />Elk River Community Branding Timeline <br />