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=Contract awarded i i <br />Community Footprnt Audit ~- <br />Digital Footprint Audit ~~ <br />Community Brag Tour (in-market) <br />Stakeholder Interviews (in-market) ~,`~ <br /> <br />Focus Groups (in-market) .~x <br />Communit M ste Sho <br />y y ry peers (in-market) <br />- <br />£'-~ <br />Community Online Survey ' ;"'~ <br />~~ .~ <br />Attitude Awareness & Usage Study k~ ~ ">' <br />Community Segmentation Analysis '~~ <br />.SWOT Analysis <br />Community Brand Profile ` <br />Community Brand Promise ' ' `= <br />Brand Strategy .a <br />IN PERSON PRESENTATION of RESEARCH & ~ ; <br />!OVERALL BRAND STRATEGY <br />r,,s. <br />Positioning Copy <br />Brand Boards <br />w <br />:Brand Activation ~ ~.~ <br />Resource Allocation Audit/Community Brand ' '" _ [ <br />i <br />Intro. Plan ' ~,.<~i:. <br />Train the trainer for key groups <br />-FINAL REPORT PRESENTATION ' ' I <br />Brand tune up (6-12 months program concludes) <br />Follow up community survey <br />Elk River Community Branding Timeline <br />A.•ra 11A.w _Innn _Inhi <br />