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City of <br /> <br />iver <br /> <br />MEMORANDUM <br /> <br />Item # 6.6. <br /> <br />TO: <br /> <br />FROM: <br /> <br />DATE: <br /> <br />SUBJECT: <br /> <br />Mayor & City Council <br /> <br />Pat Klaers, City Administr.~ato~ <br /> <br />July 28, 1997 <br /> <br />Liquor Store Sign <br /> <br />At the June 30, 1997, City Council meeting the reader board sign for the new <br />liquor store was removed from the agenda. The concern at that time was the <br />height of the LED (light emitting diode) electric reader board letters and the <br />readability of this sign from Highway 169. After a site visit and observation <br />of the proposed LED reader board on July 1, it was determined that the <br />proposed signage was not adequate. <br /> <br />The sign proposal which was found to be inadequate was far below the <br />budget estimate and had been redesigned from the original proposal. We are <br />now going back to the original proposal of an 18 inch character LED reader <br />board versus the 9 inch lettering we were considering in June. <br /> <br />In addition to looking at the 18 inch letters in an LED reader board, we also <br />looked at the wedgebase light bulb signage. Attached for your information <br />are some comments on the advantages and disadvantages of each type of <br />signage. The liquor store manager has reviewed the alternatives and <br />strongly supports pursuing the LED reader board option. <br /> <br />Also attached for your information is a July 17, 1997, memo from <br />Construction Manager Mike Parsons regarding the three options and the <br />original quote for the reader board signage at the liquor store. It is <br />recommended that the City Council select Option 3, which is the 18 inch <br />character LED reader board. The low bid for this option is Sign Solutions in <br />the amount of $15,414. This quote is also attached for your review. This <br />quote is still far below the original marquee message center budget estimate. <br /> <br />Recommendation <br /> <br />It is recommended that the City Council award the LED reader board <br />signage to Sign Solutions in the amount of $15,414. <br /> <br />13065 Orono Parkway · P.O. Box 490 ° Elk River, MN 55330 · TDD & Phone: (612) 441-7420 · Fax: (612) 441-7425 <br /> <br /> <br />