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The City of Elk River
<br />Branding and Marketing Initiative
<br />Linda H. DiMario. Tourism Specialists & Strateaic Planner/Principal, DiMario &
<br />Associates
<br />DiMario launched DiMario & Associates, an independent destination marketing and
<br />tourism industry consulting practice following athirty-year, results-driven career.
<br />DiMario specializes in working with cities, counties and states to identify and develop
<br />their tourism performance, destination branding capacity, market positioning and
<br />measurable and results-driven strategic sales and marketing plans to improve the
<br />community's ability to generate revenue from a variety of economic development
<br />engines.
<br />Her list of clients to date includes Travel Portland, OR, Savannah, GA CVB, Georgia
<br />International Maritime Authority, Bakersfield , CA CVB, Washington County, OR CVB,
<br />San Diego North CVB, Indiana Association of CVBs, Columbus, Indiana CVB,
<br />Shreveport/Bossier City, LA CVB, Montrose, CO CVB, Florida Space Coast CVB, Great
<br />Bend CVB and Kansas Wetlands & Wildlife National Scenic Byway, Sonoma County,
<br />CA VCB, North Coast Tourism Council, Oceanside, CA CVB, City of Lancaster, CA,
<br />Yakima, WA VCB, City of Long Beach Harbor Commission, City of Stanton, CA, City of
<br />Chesapeake, VA, Savannah Chamber of Commerce, Henry County, GA CVB, Andy
<br />Street Community Association, Long Beach, CA, North Star Destination Strategies,
<br />Laguna Beach, CA CVB and Warren County, OH.
<br />DiMario was president and CEO of the Arlington (Texas) Convention & Visitors Bureau
<br />for six and half years working with Arlington leadership to stage an epic city
<br />transformation highlighted by the new Dallas Cowboys Stadium. Prior to Arlington,
<br />DiMario served as president & CEO of the Long Beach Area Convention & Visitors
<br />Bureau for seven and half years working with public and private sector partners to
<br />transform Long Beach's city economy, create a national convention market for the
<br />expanded convention center and develop the tourism industry as an economic engine.
<br />DiMario served as Vice President of Sales & Marketing for the Greater Tucson
<br />Convention & Visitors Bureau for three and half years and crafted programs that forever
<br />improved the hotel occupancies during the summer months. As Director of Sales &
<br />Marketing for the Oakland Convention & Visitors Bureau for three years, she markedly
<br />improved the Bureau sales effort and led a team that maintained market share in the
<br />aftermath of the Bay Area Earthquake.
<br />DiMario has served on the Boards of the Destination Marketing Association
<br />International (DMAI) Foundation Board of Trustees and Board of Directors - in this
<br />capacity, worked as one of eight DMAI appointments to the DMAI/IAAM Joint Liaison
<br />Council to develop Best Practices for CVBs and Convention Centers. She previously
<br />served on the Board of Directors and is Past President of the Western Association of
<br />Convention & Visitors Bureau, the Association of Convention Operations Managers
<br />(ACOM) Board of Directors, the Association of Convention Marketing Executives
<br />(ACME) Advisory Council and the Dallas/Fort Worth Area Tourism Council.
<br />ChandlerThinks:
<br />203 Bahia Mar Point; Hendersonville,TN 37075
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