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MEETING OF THE EDA BRANDING & MARKETING SUBCOMMITTEE <br />HELD AT THE ELK RIVER CITY HALL <br />MONDAY, FEBRUARY 14, 201 I <br />4:30PM-6:30PM <br />Members Present: Ron Touchette, Nick Zerwas, Wendy Simenson, Chris Carlson, Larry Farber, Jay <br />Lusignan, Alan Sakry, City Administrator Lori Johnson, Marketing & Business <br />Development Administrator Annie Deckert, City Clerk Tina Allard, Steve Benoit, <br />Michelle Martindale, Brad Rolfe, Cathy Mehelich <br />Members Absent: Pat Dwyer, Andy Christianson <br />Board Chair Ron Touchette opened the meeting and indicated the purpose of the meeting is to evaluate the <br />branding consultants based on their presentation and the desired outcome of the meeting is selection of finalists <br />for EDA consideration or a subcommittee consensus to not select any and reissue the RFP. He encouraged <br />members asking questions of the consultants, in addition to the questions provided by staff in the meeting <br />materials. <br />The following consultants presented an overview of their proposals: <br />• wingnut advertising <br />• Johnson Group <br />• chandlerThinks <br />wingnut advertising -John, Greg & Rachel <br />6-yr old company; 12-person shop; based in St. Cloud <br />"wingnut model" - 5-step process <br />1) Research <br />2) Set clear goals <br />3) Build your plan <br />4) Flawless execution <br />5) Build trackable triggers <br />• What set them apart from other consultants -strategy & creative, fun to work with, results tracking, <br />dairy-farm work ethic <br />• Suggestions of measurable for acity -online activity, aided & unaided awareness polling <br />• Most comparable client to Elk River project size & scope - VoteYesMN <br />• Clarification of $85,000 proposal estimate -depends on amount and type of research city determines is <br />needed for the project (undetermined at this point) <br />Tohnson Group -Scott & Crystal <br />• 20-yr old company; 10-person shop; St. Cloud & Brooklyn Park offices <br />• Greatest asset to clients is their Efficiency -ability to stretch their client's marketing budgets <br />• Strategic Approach: it's about uncovering what's `younique' about the community <br />1) Discovery <br />2) Strategy <br />3) Creative <br />4) Implementation <br />5) Evaluation <br />