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5.1 PCSR (REVISED) 01-11-11
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5.1 PCSR (REVISED) 01-11-11
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Case File: CU 11-01 <br />Page 3 <br />Conditional Use Permit <br />ANALYSIS <br />In order to accommodate multiple businesses, the applicant has been working with staff to create signage <br />regulations that would allow this based on maximum square footages allowed. <br />What has been proposed by the applicant is as follows: <br />Tenant One: One (1) 531 square foot .sign -actual sign is approximately 300 sgft <br />Tenant Two: One (1) 1,130 square foot sign -actual sign is approximately 1,130 sgft <br />Four (4) 112 square foot signs <br />Tenant Three: One (1) 635 square foot sign -actual sign is approximately 240 sgft <br />Four (4) 18 square foot signs <br />These sizes listed above include the entire area/substrate the signs are attached to, consistent with the <br />Zoning Ordinance. <br />In the City's C3 Highway Commercial zoning, which the subject parcel best reflects, the signage <br />requirements limit the size of wall signs to 200 square feet per occupancy. The applicant is proposing <br />signage from 240-1,130 square feet. Fox comparison, the existing agreement allows approximately 270 sq <br />ft for the Target store, including the bullseye, the "Target" and "Pharmacy" lettering. It should be noted <br />that with the current proposal, there is no separation wall between tenants one and two, in this <br />configuration; they would be permitted 200 square feet of signage for both "tenants". <br /> Sgnage allowed by <br />C-3 Zoning Existing Agreement <br />'Proposal <br />Allowed 200 sgft per unit 270 sq ft 2,816 sq ft <br /> <br />Expanded to three <br />anchors, euenly <br />600 sq ft <br />810 sq ft <br />2,816 sq ft <br />Staff does not object to the proposed sign areas, provided some other concessions are made by the <br />applicant. Staff recognizes that the proposal represents a significant departure from what the property <br />and other similarly zoned areas are currently allowed and modest improvements to the landscaping of the <br />center would be in keeping with City goals of updating and beautifying its shopping centers. Keep in <br />mind that amendment of the CUP will likely result in similar amendments from the other major shopping <br />centers, including the Wal-Mart/ Home Depot, Menards/ Coburn shopping centers. For this reason, <br />staff is looking for some site improvements in the form of additional landscaping. <br />Further, through discussion with the applicant, it became apparent that there are larger visibility issues at <br />play, and larger signs are not the only solution, especially with their limited visibility from Hwy 169. The <br />applicant has identified a need to better inform customers as to the location of the center, given that <br />primary access to the shopping center northbound is either at School Street or 193rd/ Jackson. The <br />applicant originally requested additional time, to develop a true "neighborhood signage plan". Staff <br />believes this signage plan is critical to the continued success of the shopping center. <br />N:\Deparrments\Communiry Development\Planning\Case Files\CUP\CU 11-O1 Ashley Furniture\CU 11-01_PC.docx <br />
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