Laserfiche WebLink
Andy Christenson Heritage Development <br />Jay Lusigna Elk River Resident, Marketing and Communications Manager, Vision-Ease <br />Lens <br />Mr. Lusigna contacted staff after hearing about the branding process through the ERStar News. Staff <br />met with Elk River resident Mr. Lusigna and feels his background in marketing and branding will be <br />beneficial to the process. In addition to the above members, staff is proposing the following staff <br />members to sit on the committee: <br />Annie Deckert Business and Marketing Administrator <br />Catherine Mehelich Economic Development Director <br />Brad Rolfe Chief of Police <br />Tina Allard City Clerk <br />Michelle Martindale Elk River Municipal Utilities <br />Steve Benoit Parks and Recreation <br />Lori Johnson City Administrator <br />Staff has met with all proposed subcommittee members to provide the background and process of this <br />project. All members have indicated interest in participating. Members not represented on <br />subcommittee will be included through the public participation component. This subcommittee is <br />intended to be a temporary committee, unless otherwise recommended by the consultant and/or EDA at <br />the time of branding and marketing strategy completion. Staff is seeking EDA approval on proposed <br />subcommittee members. <br />TIMELINE <br />Below is the proposed timeline for the branding process: <br />Jan 14~' 15L subcommittee meeting, introductions, background <br />RFP's due <br />Feb 4t'' Subcommittee selects top 3 finalists <br />Feb 14`" Joint EDA/subcommittee meeting to view finalist presentations <br />Subcommittee and EDA chose and notify finalist <br />March- May Complete process with consultant and subcommittee <br />N:\Depaztments\Community Development\Economic Development\Mazketing\Branding\Memos\1.10.11 EDA Appoint Subcommittee.doc <br />