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The Vision <br />Abounding in natural beauty, Elk River is a vibrant, historic river town that promotes <br />an active lifestyle in an innovative and involved community offering unlimited <br />opportunities. <br />Goals supporting the Vision <br />• Innovation -Develop new programs and services to meet the needs of the <br />community. <br />• Community Development -Enhance community involvement and public <br />participation through a variety of innovative outlets. <br />• Beautification -Have attractive welcoming streetscapes at City entrances and <br />primary corridors. Enforce zoning ordinances. <br />• Opportunities -Foster apro-business atmosphere that provides incentives <br />and other opportunities for new and existing business growth. <br />