6. EDSR 12-13-2010 - Laserfiche WebLink

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• Proposed timeline The RFP will be distributed to various consulting firms and published on the League of MN Cities website. RFPs are due January 14t'' and will be reviewed by the subcommittee late January. Proposals will be evaluated on the following: • Goals, objectives and project tasks to demonstrate the responder's view of project and exhibition of knowledge and expertise regarding community marketing and branding • Outline of background and experience working with local government, businesses and non-profits • Demonstrated ability to create and analyze customer survey and marketing objectives FINANCIAL IMPACT The EDA has budgeted $60,000 in the 2011 EDA budget for the marketing campaign. Staff research has found that the average cost of a re-branding process to be approximately $25,000-$40,000 with roughly $10,000+ in expenses to implement the plan, depending on the recommend action items. These costs can increase depending on the level of design changes, new websites (i.e. mobile website), etc. Action Motion by Second by Vote Follow Up N:\Departments\Coxnmunity Development\Economic Development\Marketing\Bxanding\Memos\12-13-10 EDA Action Requested.doc