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Vision statement <br />"Abounding in Natural Beauty, Elk River is a vibrant, historic rivertown that promotes an active lifestyle <br />in an innovative and involved community offering unlimited opportunities." <br />Goals <br />innovation: Develop new programs and services to meet the needs of the community <br />Community Development: Enhance community involvement and public participatrion through a variety <br />of innovative outlets. <br />Beautification: Have attractive welcoming streetscapes at city entrances and primary corridors. Enforce <br />Zoning Ordinances. <br />Opportunities: Foster apro-business atmosphere that provides incentives and other opportunities for <br />new ande existing business growth. <br />